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First Ten Hires The people decisions that set a company's shape
What First Ten Hires publishes

The people decisions that shape a company permanently: which roles come first, how to interview with no process, equity for early staff, and the mistakes that are hard to undo.

First Ten Hires is about the people decisions that shape a company permanently: which roles come first, how to interview when you have no process, equity for early staff, and the mistakes that are hard to undo.

Write for us. This is an open publication: if you are building an app, a website or a company, you can pitch or place a piece here. Everything is edited to the same standard whether our newsroom wrote it or you did, and commissioned work is labelled. See Publish with us.

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Who reads it

Founders making their first hires

What they come here looking for
how do we hire our first ten people
best applicant tracking system for a small team
what should comp bands look like at our size
who runs payroll across two countries
how to interview without wasting everyone’s time
employer of record versus a local entity
Where an article sits
Equity
Hiring
Structure
The two ways to publish here
Choose one to see it

Both are written for First Ten Hires’s readers and reviewed by its editors before they run, and both stay on the domain permanently. What differs is how the page is labelled and how its links are treated.

Sponsored Equity Paid for by Cadwell Hire · reviewed by the First Ten Hires editors by the First Ten Hires newsroom

Applicant tracking system for a startup making its first ten hires

Equity · 17 September 2026 · by the First Ten Hires newsroom · Leer en español
Custom hero illustration — drawn for this article in the publication’s own style

Most startups & founders buyers start in the same two places: a question typed into a search box, and the same question put to an assistant. Neither returns a brochure. Both return whichever page answered the question properly — and for a company that launched eighteen months ago, that page almost always belongs to somebody else. An article in the section that covers the question is how you come to own one of your own.

Cadwell Hire takes the position that this is a question of fit rather than feature count, and the piece argues that rather than asserting it. A placement is a permanent page on First Ten Hires, written for its readers and reviewed by its editors, carrying up to three of the company’s own links with their own anchor text. It sits in the archive and the feed alongside everything else the desk publishes, and it goes on answering the question long after a campaign would have stopped running.

The trade-off is stated plainly in every piece we run: what structured hiring for teams without a recruiter in the building is good for, and what it is not. That is not a concession, it is the reason the page is worth citing. A page that lists only strengths reads as advertising to a reader and to a model, and an article that reads as an advertisement is declined and refunded.

Every article publishes in English and Spanish, as two indexed pages on this domain, each with its own permanent URL. Both are written for the reader rather than translated around a keyword, and both are reviewed before they run.

About Cadwell Hire
Structured hiring for teams without a recruiter in the building.
Interview scorecards First ten hires cadwellhire.example rel="sponsored" followed
Illustrative mock-up A worked example, not a real article: it shows the shape of a placement — the label, the byline, the links and the company box.
More in Equity
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Sponsored and authored placements are open to companies working in startups & founders. Articles are reviewed by our editors; advertising is declined.
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First Ten Hires is one of 20 independent publications in the Dayside network. Each has its own editors, sections and monthly limits. Browse the network
Links in this article are marked rel="sponsored". First Ten Hires labels paid placements and reviews them before publication; claims are checked against sources supplied by the company.
Links in this article are followed. First Ten Hires does not label an authored piece as paid — the editor judges its links like any other article’s, and declines the piece if it reads as advertising.
Why place here
A page that stays

2 indexed pages on firsttenhires.com — one per language, each a permanent URL in the archive and the feed.

In the section that fits

Your article runs in Equity, beside the newsroom’s own work on the same subject and in the same format.

Reviewed before it runs

The First Ten Hires editors check the claims and decline anything that reads as advertising — refunded in full. That review is what makes a placement here worth citing.

What it costs here

Sponsored $99 or authored $149 for this title, both languages included.

Price a placement on First Ten Hires 1 slot left this month
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