Building a company on top of models you do not own
Building · Costs · Moats
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The first twenty-four hours, written down
Day One · Decisions · In Retrospect
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The first signs that something is working
Channels · Retention · Signals
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The people decisions that set a company's shape
Equity · Hiring · Structure
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What version one should and should not contain
Feedback · Prototypes · Scope
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Field notes for people building companies
Company Profiles · Funding · Growth
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Notes from the first year of a company
Cofounders · Getting Started · The First Year
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Building startup teams without breaking them
Compensation · Culture · Hiring
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Everything that happens the week you ship
Aftermath · Launches · Playbooks
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Positioning, pricing, and the art of shipping loud
Distribution · Positioning · Pricing
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The specific thing that turned it around
Before & After · Playbooks · Turnarounds
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From idea to first customers, step by honest step
First Customers · Incorporation · Startups
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Many small attempts instead of one big one
Economics · Experiments · What Happened
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Build small, own everything, live well
Automate · Build · Business Profiles
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Weekend projects that quietly became businesses
Constraints · Costs · Going Further
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Building in public, without the highlight reel
Numbers · Problems · This Week
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How products get their first real users
Channels · Converting · Finding Them
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Long conversations with people who built something
Interviews · Lessons · Transcripts
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Where to launch, and what each channel is worth
Aftermath · Channels · Timing
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What people do after the first one fails
Postmortems · Restarts · What Carried Over
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A weekly list of what actually shipped
In Progress · Lessons · Shipped
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The operating side of a young company
Decisions · Operations · Rituals
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Startup stories: launches, pivots, comebacks, and the shutdowns that teach
Comebacks · Pivots · Postmortems
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Startup equity, explained like you own some
Equity · Exits · Fundraising Mechanics
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